Updated 03/29/2018

Use of Information

At Precision Rated Optics, we respect the privacy needs of our valued customers and members. This Privacy Policy outlines what specific information is gathered on the Precision Rated Optics site (the “Site”) and our site software, which includes live chat, visitor tracking and any other additional services that we may add, and how that information is used.
Maintaining the privacy of your information is important to us as it helps foster confidence, goodwill and stronger relationships with you, our customers. If, at any time, you have questions or concerns about our privacy practices, please feel free to contact us at marketing@precisionratedoptics.com.

1. Precision Rated Optics Website Visitors.

If you do not agree with this Privacy Policy, do not access or use the Site. By accessing or using the Site, you agree to this Privacy Policy.

2. Changes to Our Privacy Policy.

We may update our Privacy Policy from time to time. If we make material changes to how we treat your personal information, we will post the new privacy policy on this page. Your continued use of the Site or Live Chat app after we make changes is deemed to be your acceptance of those changes, so please check this policy periodically for updates. The date that this Privacy Policy was last revised is identified at the top of the page. You are responsible for periodically visiting this Privacy Policy to check for any changes.

3. Children Under the Age of 13.

The Site is not intended for children under 13 years of age, and we do not knowingly collect personal information from children under 13 without verification of parental consent. If you are under 13, do not use or provide any information on the Site. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13 without verification of parental consent, please contact us at marketing@precisionratedoptics.com.

4. Information We Collect and How We Collect It.

We collect information from and about users of our Site: (i) directly from you when you provide it to us; and (ii) automatically when you use the Site, including when visitors engage in a communication using the Live Chat app.

4.1 Information You Provide to Us.

When you access or use the Site, we may ask you to provide personally identifiable information, such as name, postal address, email address, telephone number or any other information we might collect that is defined as personal or personally identifiable information under applicable law (“Personal Information“). This information may include records and copies of our correspondence (including transcripts of chats, email addresses and phone numbers), your responses to surveys; details on transactions you carry out through the Site; or your search queries on the Site.

4.2 Information Collected Automatically and Tracking.

When you download, access or use the Site, it may automatically collect certain information about your equipment, browsing actions, and patterns: (i) usage details (including traffic data, location data, communication data and the resources you access and use through the Site); (ii) device information (including IP address, operating system, browser type, hardware ID, mobile network information and the device’s telephone number); and (iii) location information (including real-time information about the location of your device). If you do not want us to collect this information, do not access or use the Site, or, if you have already accessed or used the Site, stop doing so immediately.

The technologies we use for automatic information collection may include cookies (small files sent to and stored on the computer or device you use to access or use our Site) and other technologies such as pixel tags (small graphic images embedded in an email or website for purposes of tracking activities). We also may use these technologies to collect information about your activities over time and across third-party websites, apps or other online services (behavioral tracking).

Do Not Track (DNT) signals are signals sent through a browser informing us that you do not want to be tracked. We do not assign any meaning to DNT signals.

4.3 Third-Party Information Collection.

When you access or use the Site, or access its content, certain third parties, such as advertisers, analytics companies, your mobile device manufacturer, and your mobile service provider may use automatic information collection technologies to collect information about you, your computer or your device. The information these third parties collect may be associated with your personal information or your online or mobile activities over time and across different websites, apps and other online services websites. Such third parties may use this information to provide you with interest-based (behavioral) advertising or other targeted content. We do not control third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.

5. How We Use Your Information.

We use information that we collect about you or that you provide to us, including any personal information, to: (i) provide you with the Site and its contents, and any other information, products or services that you request from us; (ii) provide feedback and run reports related to the browsing, purchasing, and online behavior and activities of Site visitors; (iii) undertake training and quality assurance; (iv) fulfill any other purpose for which you provide it; (v) give Customers notices about account/subscription, including expiration and renewal notices; (vi) carry out our obligations and enforce our rights, including for billing and collection; (vii) notify Customers when updates are available, and of changes to any products or services we offer or provide through the Site; (viii) to allow you to participate in interactive features on our Site.

The usage information we collect helps us improve our Site and deliver a better and more personalized experience by enabling us to estimate our audience size and usage patterns, store information about your preferences, customize our Site according to your individual interests, speed up your searches, and recognize you when you use the Site.

5.1 Live Chat

When you enter your email address into our Live Chat app, we use it to contact you for follow up information (send you a custom quote, provide updates on products or pricing which you were interested in, etc.).

5.2 Email Notifications / Opt-in

As a customer of Precision Rated Optics (and its affiliate companies) you will automatically be registered to receive email communication (newsletters, promotions and/or industry news, warranty updates or other pertinent information). An “opt-out” option will be available on any and all emails that are sent on behalf of Precision Rated Optics or any of its affiliates. Your information will NEVER be sold or used in any manner other than for direct communication between the customer and Preciation Rated Optics or its affiliated companies.

5.3 Our Mailing List

Removing or Making Corrections to Your Personal Information By contacting us through email, phone or mail, you may also choose to remove your name from our own customer list, which we use to send customers catalogs, notices of upcoming promotions and other hard-copy and e-mail information. So long as you choose to remain on our mailing list, however, we provide you with the ability to update, correct or change your personal information by contacting us at the telephone number, e-mail and postal addresses listed above.

6. Disclosure of Your Information.

We may disclose aggregated information about you without restriction. Also, we may disclose your personal information to: (i) our subsidiaries and affiliates; (ii) contractors, service providers and other third parties we use to support our business and who are contractually bound to keep your personal information confidential and only use it for purposes for which we disclose it to them; (iii) to a buyer or other successor to all or substantially all of our assets, or to the assets of any division related hereto, through merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer; (iv) to comply with any court order, law or legal process, including to respond to any government or regulatory request; (vi) to enforce our rights; or (vii) if we believe disclosure is necessary or appropriate to protect our rights, property, or safety, or those of others.

7. Your Choices About Our Collection, Use and Disclosure of Your Information.

We strive to provide you with choices about your personal information. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. You may be able to choose whether or not to allow the Site to collect and use real-time information about your device’s location through the device’s settings. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe’s website. However, if you disable or refuse cookies or block the use of other tracking technologies, some portions of the Site may be inaccessible or not function properly.

8. Your California Privacy Rights.

Under California Civil Code Section 1798.83, California residents who use our Site may request certain information regarding our disclosure of personal information to third parties for direct marketing purposes. To make such a request, please send us an email at marketing@precisionratedoptaics.com write us at PO Box 877, Trexlertown, PA 18087.

9. Data Security.

Unfortunately, transmitting information via the internet and mobile platforms is not completely secure. We cannot guarantee the security of your personal information when transmitted through our Site. Any transmission of personal information is at your own risk, and we are not responsible for circumvention of any privacy settings or security measures we provide.

10. Special Notice to You if You Are Located in Countries Other than the United States

If you are visiting from the European Union or other regions with laws governing data collection and use that may differ from U.S. law, including those whose privacy laws may be more restrictive than U.S. law, please note that you are transferring your personal data to the United States to us. By providing your personal data you consent to that transfer.